Taylor Made Plumbing
Built with a sales-first approach to increase trust, visibility, and inbound opportunities.
01
The Problem
Taylor Made Plumbing had over 35 years of experience in the plumbing industry and had been operating their business for over 15 years.
Despite their strong reputation, they relied almost entirely on word of mouth for new customers. As business began to slow, they needed a way to expand their reach and consistently attract new clientele.
There was no strong online presence, no system for capturing inbound leads, and no structure guiding potential customers toward taking action.
02
The Strategy
I approached this project from a sales-first perspective — not just focusing on how the site looked, but how it performed.
The goal was to create a digital experience that:
Built trust immediately
Clearly communicated services and expertise
Reduced hesitation for new customers
Guided users toward contacting the business
Every section was intentionally structured to move users from interest to action.
03
Execution
To bring the strategy to life, I:
Designed and developed a high-converting website with clear structure and hierarchy
Created strong call-to-actions to drive inbound leads
Optimized the site for local SEO to improve visibility
Redesigned business cards with QR codes linking directly to the website
Activated, verified, and optimized their Google Business and Yelp Business profiles
Connected review generation directly into their digital presence
The entire system was built to work together — not just as a website, but as a lead generation engine.
04
Results
Since launch, Taylor Made Plumbing has:
Started gaining traction from new clientele outside of word of mouth
Increased visibility through their online presence
Begun collecting consistent 5-star reviews on their Google Business Profile
Strengthened trust with potential customers before the first interaction
The business now has a foundation for scalable, consistent growth instead of relying solely on referrals.
See It Live
Experience the site firsthand
Explore the live website and experience the structure and flow firsthand.