I build things that move people
and drive results.
8+ years in sales, team building, and business growth — now applied to building digital experiences that actually perform.
- 8+ years in sales and business growth
- Recruited and trained 100+ sales reps
- Led teams and built performance systems
- Bridges strategy and execution
8+
Years Experience
100+
Reps Trained
- 8+ years in sales and marketing
- Recruited and trained 100+ sales reps
- Web design rooted in real business experience
- Bridges the gap between strategy and execution
Selected Projects
Work I'm proud of
Usable Cash
Turned a complex budgeting tool into a mobile-first product that is easier to understand, easier to use, and better positioned for conversion across mobile and desktop.
Taylor Made Plumbing
Built a digital system that helps generate inbound plumbing leads, increase local visibility, and create a more professional first impression beyond word of mouth.
Amore Interiors
Created a polished digital presence that helps establish credibility, showcase transformation, and build trust with both clients and contractors.
Background
Built in the field, not just behind a screen
Before I ever designed a website, I spent years in direct sales — face to face with real customers, in real environments, where results were not optional.
I worked as part of an outsourced sales team representing major brands inside high-traffic retail environments. This was not passive marketing. It was real-time decision making, objection handling, and learning what actually moves people to take action.
Over time, I moved from entry-level sales into leadership — recruiting, training, and developing teams from the ground up.
Brands represented
Retail environments
Personally recruited 100+ sales reps and interviewed 500+
Led daily sales training for teams of 10–25 reps
Built and managed a sales team of up to 20
Promoted into leadership overseeing both sales performance and operations
Helped expand into Southern California markets
Selected to travel and train other offices across the U.S.
Operations & Leadership
Beyond sales: learning how businesses actually run
As I moved into leadership, my role expanded beyond sales.
I worked directly on the operational side of the business — managing recruiting pipelines, running interviews, onboarding new hires, and building systems to maintain performance at scale.
This is where I learned how businesses actually function behind the scenes — not just how to sell within them.
I gained hands-on experience in:
Recruiting platforms like Indeed, Glassdoor, and ZipRecruiter
Managing hiring funnels and candidate pipelines
Running payroll processes and daily team operations
Planning strategy to hit client-driven performance goals
Coordinating team events and maintaining culture
Running paid ads and managing customer acquisition channels
Managing business social media and online brand presence
Presenting to audiences of 50+ people and leading live trainings
Leading team meetings both in-person and virtually
Perspective
Why this changes how I build
Most websites are built from a design perspective.
Mine are built from a sales perspective.
I don't just think about how something looks — I think about what actually moves people forward.
Because I've seen it happen in real time, thousands of times. That experience shapes every decision I make when building digital experiences today.
What makes someone stop
What builds trust quickly
What removes hesitation
What actually leads to action
The Difference
What Sets Me Apart
A Sales Background That Drives Results
I spent years in the field — building pipelines, closing deals, and learning how trust is actually earned. That experience shapes how I approach everything I build — focusing on what drives action, not just what looks good.
I Understand What Moves People
Direct sales teaches you what data alone can't — what builds hesitation, what creates trust, and what actually moves someone to act. I apply that understanding to everything I work on — from strategy to execution.
Focused on Performance, Not Just Output
Anything I build should produce a measurable outcome. I stay focused on performance — whether that's growth, conversions, or team output — not just how something looks when it ships.
Strategy and Execution Combined
I can think through the business problem and execute on it. That combination — strategy and execution in one — leads to faster decisions, better outcomes, and less friction.
About
The person behind the work
I started my career in sales — learning how people think, what builds trust, and what actually gets someone to take action. Over 8+ years I led teams, trained reps, and worked across marketing and business growth in multiple industries.
At some point I started applying that same thinking to websites. I noticed that most small business sites looked fine but failed at the one thing they were supposed to do — connect with someone and move them forward. That gap became the focus of my work.
I'm based in Vancouver, WA. I focus on doing work that is clear, intentional, and built to actually move something forward — not just look good on a screen.
What I Bring
Sales & Growth
I understand how to generate demand, communicate value, and drive action.
Leadership & Team Building
Experience recruiting, training, and leading teams to perform at a high level.
Strategy & Execution
I can take an idea from concept to execution with a clear path to results.
Digital & Systems Thinking
I use digital tools and platforms to build systems that support growth and scalability.
Contact
Let's build something meaningful
I'm always open to opportunities where I can create, improve, or contribute to something that matters.